Campaign carried out in partnership with the Brazilian Football Confederation (Official CBF) to promote actions within the Free Fire game. "Cheering with Frifas" brought the influencer ''Luva de Pedreiro'' as a spokesperson in a series of in-game and social media images and videos. Here, I directed the entire visual identity and tone of voice, conceptualizing the main look and feel, as well as preparing an internal brand book for the entire team to use as a guide in the creation and development of digital and offline pieces.
