Campaign carried out in partnership with the fast-food chain "Burger King." In this campaign, we launched the limited edition official Free Fire combo, featuring the "Booyah burger", sundae, and "chicken grenade". In addition to prominently branding the Burger King on Paulista Avenue, the most famous avenue in São Paulo, with the look of our game, I participated in the initiative as the Art Director on the Free Fire product side. I assisted in feedback, provided partners and the agency with guidelines, adjustments, materials, ideas, texts, and moods. Additionally, I also took care of the creative aspects for social media and in-game marketing, negotiating delivery timelines with the partnership team to ensure interventions within the game, featuring the digital 3D version of real-life food items.
