Led the creative direction within the marketing team — organizing brainstorm sessions, developing initial insights and strategic paths, supporting pitch development, guiding designers throughout the process, and presenting key concepts to both internal stakeholders and the partner.
Creative Direction Support
Assisted in the creative direction of the official music video — from prop production to concept development and idea refinement.
Assisted in the creative direction of the official music video — from prop production to concept development and idea refinement.
Thumbnail, Image Cover, Music logo and Key Visuals by Jones Morroni.
Creative Art Direction & Campaign Development
Led creative direction and campaign concepting, including brainstorm sessions, strategic direction, reference exploration,
and negotiation with both the partner and internal stakeholders for the production of male and female skins.
Concept Art by Gabz Godoi.
Voice Line Development & Iconization
Defined, negotiated, and co-created the official in-game voice lines through brainstorm sessions. Iconization by Jones Morroni.
Defined, negotiated, and co-created the official in-game voice lines through brainstorm sessions. Iconization by Jones Morroni.
Some not used prototypes for each audio. Made with AI via Adobe Firefly + Image References
Special InGame Interface
Custom interface design for a limited-time in-game event, including asset creation and layout development tailored to the event's theme.
In-Game Assets Design
Created promotional in-game assets showcasing the gameplay elements of the collaboration.
Created promotional in-game assets showcasing the gameplay elements of the collaboration.
Item collection
Contributed to concept development, early-stage drafts, and cross-functional negotiations for item collection design.
Thanks!
Creative Credits
Lead Visual Artist & Creative Direction: Jones Morroni
Senior Visual Concept Artist: Gabz Godoi
Lead Visual Artist & Creative Direction: Jones Morroni
Senior Visual Concept Artist: Gabz Godoi
This project is part of a commercial collaboration for Garena Free Fire. All rights to the original song, image, and likeness of Matuê belong to respective artist. Project developed under license by Garena. This is a non-commercial portfolio presentation intended solely for creative showcase purposes.
