Outubro - Novembro

We still uses pink for women and blue for men. Even for famous cancer campaigns like "Pink October" and "Blue November". But why? We from 99 app, created a bimestrial campaign focused on brake this wall, we wanted to people understand how important is the real thing: the prevention. For women and men, with no color, or better: with blue and pink together as one, not for genders, but for everyone.

Credits

Agency: 99 Brand Experience

Creative Director: Victor Aguiar

Art Directors & Digital design: Victor Aguiar, Nerival Ferraz, João Morroni
Writers: Victor Martim, Mariana Ferreira

Project Manager: Thiago Nazato
Producer: Estúdio Rodrigo Braga
Director: Rodrigo Braga

Production Director: Giovanna Cassetari
Audio: Estúdio Rodrigo Braga
Client: Stella Brant, Galileu Nogueira, Amanda Nepomucenos

Client: 99 App
Product: 99 App

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